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Parking can be complex and baffling. Few drivers fully understand things like controlled signs or kerb blips. For people who struggle with literacy (1 in 5) or mental health (1 in 6), writing a letter about a PCN can be a misery, as can understanding the council’s reply.

That’s why our products have always used plain English. Information should be accessible to all. So that even the vulnerable can understand the council’s position, what to do next, and by when.

As Wakefield Council point out, our products mean ‘Motorists become informed, not frustrated.’ And getting the message across saves everyone time. ‘This has led to a huge drop in avoidable repeat contact from motorists,’ say Bradford Council.

And we’ve taken this a big step further. Chatbot Max not only live-chats with drivers about their PCNs, but now – with our Challenge Writer module – Max can write their challenge too. For a driver who’s going to challenge anyway, having their challenge written for them saves time and stress. And challenges written by Chatbot Max, being crystal clear and concise, are quicker for council staff to read and process too.